Connecting Aussies to EU entrepreneur communities
Aussie.EU (www.aussie.eu) has officially launched in Berlin, Germany, to bring together Australian entrepreneurs, services providers and investor communities focusing on the European market. Aussie.EU is the brainchild of Adelaide born entrepreneur Jock Gordon who spent time travelling between Europe and Australia after selling MenuPad, the world’s first iPad restaurant ordering system, in the USA.
“There are pockets of Australians spread across Europe,” Jock said. “Aussie.EU will bring together an entire Australian entrepreneurial community in one place and will link into existing chambers of commerce across Europe.”
In April 2016 the Australian Government announced a Landing Pad in Berlin, under the National Innovation and Science agenda, to help Aussie companies accelerate growth by launching in Europe. Aaron Birkby from Startup Catalyst, based in Queensland, said: “Australians need to be more globally aware and look at international markets.”
Startup Catalyst is running trade missions globally to facilitate this awareness and has just completed a 12-day trade mission in London and Berlin, with the aim to connect entrepreneurs and investors from Queensland with the local ecosystem and build relationships.
“One of the biggest challenges for Australian startups in entering a new business ecosystem is making the jump into a new market,” Jock said. “The Aussie.EU network will connect an Australian business with the right people in a local market to help them get off the ground quickly. We’ll look at putting startups and experienced entrepreneurs with networks in Europe together with the relevant service providers to help fast track a company’s launch in Europe. This also helps build camaraderie in a new market.
“Whether companies want to base their business in Berlin, Amsterdam, London or Stockholm a united Australian entrepreneurial community will help make it easier for startups that are in Australia to be able to easily plug in to existing Australians in the entrepreneur space spread across Europe,” he said.
“They will have mates and a common ground that they wouldn’t necessarily have when entering a new culture.”
Jock said he has met a lot of Australians in Europe.
“One of the common things about Aussies overseas in Europe is they tend to hang with the foreigners more than each other, this is a chance for a common group of entrepreneurial Australians to help each other move forward to a common goal of building successful businesses overseas. As a wise man once said ‘A single stick breaks easily but a bundle of sticks is strong’. “
Shortly after launch, Aussie.EU had attracted over 100 members and had interest for collaboration throughout the continent.
“There are some exciting Australian entrepreneurs and talent spread throughout Europe,” Jock said. “An Australian company could easily be able to link in with the startup scene in Berlin, Stockholm, London, and now with the network in Krakow or Amsterdam. It’s only going to continue to expand as we continue to grow the user base and strengthen Australian businesses. There is a lot of interest from investors and strategic alliance partners to help the network grow.”